Blackpool Football Club was proud to announce TreadTracker.com as the Principal Front of Shirt Sponsor for the 2024/25 season. The partnership saw the TreadTracker logo displayed prominently on all first-team home shirts, highlighting a shared commitment to innovation, performance and the local community.
A New Era of Sponsorship
TreadTracker.com provides innovative technology designed to transform the way commercial vehicle fleet organisations manage tyre inspections, compliance and fleet data.
Using app-based technology, TreadTracker enables efficient capture and storage of on-site tyre inspection data, giving fleet operators greater visibility and providing advanced reporting capabilities to support more effective tyre and fleet management.
TreadTracker has since become part of Direct Tyre Management (DTM), bringing the technology together with DTM’s extensive experience within commercial fleet tyre management.
Under the leadership of Leigh Goodland, DTM and TreadTracker are continuing to develop technology-led solutions that help commercial fleets improve compliance, visibility, efficiency and operational decision-making.
A Community-Centric Collaboration
The Blackpool FC sponsorship represented an important opportunity for TreadTracker to support its local community while introducing the brand to fleet operators across the UK.
With strong roots in Blackpool and the wider Fylde Coast, the partnership reflected the company’s commitment to supporting the area while building greater awareness of TreadTracker within the commercial vehicle and fleet management sectors.
That local connection remains important today. Following the acquisition of TreadTracker by DTM, the business continues to operate as part of a Blackpool-based organisation with extensive experience supporting commercial vehicle fleets throughout the UK.
Leigh Goodland and the wider DTM team are committed to continuing the development of TreadTracker while maintaining its connection to the area in which the brand was established.
Bringing the TreadTracker Brand to Bloomfield Road
In addition to the prominent front-of-shirt sponsorship, the TreadTracker brand was visible throughout Bloomfield Road Stadium, including pitch-side LED screens and static advertising boards.
This gave TreadTracker significant exposure throughout the season while helping introduce its tyre inspection and fleet compliance technology to a wider local, regional and national audience.
The home strip featuring the TreadTracker.com logo made its debut during the pre-season fixture against Sunderland on Saturday, July 27, before being worn by the first team throughout the 2024/25 campaign.
Supporting Local Business and Sports
At the announcement of the partnership, Martin Booker, Blackpool FC’s Commercial Manager, welcomed TreadTracker.com as Principal Sponsor for the 2024/25 home kit.
The partnership represented another example of a locally based business investing in Blackpool Football Club while using the Club’s profile to develop its brand presence across the UK.
TreadTracker’s position within the commercial vehicle fleet sector made the front-of-shirt partnership an ideal opportunity to introduce the technology to a broader audience, while strengthening the company’s association with Blackpool and the Fylde Coast.
Since then, TreadTracker has been acquired by Direct Tyre Management, creating an even stronger connection between the technology platform and an established tyre management business.
Led by Leigh Goodland, DTM is continuing to invest in TreadTracker and its capabilities, combining digital fleet technology with extensive operational experience within tyre management.
Continuing the TreadTracker Journey
The partnership between Blackpool FC and TreadTracker.com provided a major platform for the TreadTracker brand during the 2024/25 season, increasing its visibility both locally and nationally.
Today, TreadTracker continues the next stage of its development as part of Direct Tyre Management (DTM).
The platform is designed to help businesses improve the way tyre inspections are recorded and managed, providing greater visibility of fleet tyre data, faster defect reporting, improved compliance and more effective reporting.
With Leigh Goodland and the DTM team now taking TreadTracker forward, the focus remains on developing practical technology that helps commercial fleet operators make better-informed decisions and improve the management of their vehicles.
The Blackpool FC sponsorship remains an important part of TreadTracker’s story and its connection with the local community, while the acquisition by DTM marks the beginning of the next stage of the brand’s growth within the UK commercial fleet sector.
