TreadTracker.com x Blackpool FC

Proud Sponsor of Blackpool FC

TreadTracker is proud to extend its partnership as Blackpool FC’s Principal Home Shirt Sponsor for the 2025/26 season. Our logo will continue to take pride of place on the home shirt—reflecting our long-term commitment to the Club, its supporters, and the wider community. Together, we’re driving innovation on and off the pitch.

TreadTracker Confirmed As Club’s Principal Home Shirt Sponsor

Blackpool Football Club is delighted to confirm that TreadTracker has extended its role as Principal Home Shirt Sponsor for the 2025/26 season.

Launched in 2024 by successful local businessman Steve Richardson, TreadTracker uses app-based technology to support commercial vehicle fleet organisations. By enabling the efficient capture and secure storage of on-site tyre inspection data, TreadTracker is transforming how fleet inspection information is managed and reported—streamlining compliance, boosting uptime, and improving decision-making across fleets.

A loyal Blackpool supporter from a young age, Steve has a strong track record in the commercial automotive sector with both Direct Tyre Management and NRG Fleet Services, and has worked closely with the Club for a number of years.

The 2025/26 home shirt will once again feature the TreadTracker logo proudly on the front, continuing a partnership that celebrates innovation, community, and shared ambition.

On this extension, Steve Richardson said:

“As a lifelong supporter of Blackpool Football Club, I’m absolutely delighted to extend our principal home shirt sponsorship.

“Blackpool FC is at the heart of the local community, and it means so much to be part of something that has brought pride and passion to so many. I’m incredibly proud to build a business like TreadTracker that’s now woven into the rich heritage of this fantastic Club.

“Having met with Simon recently, I have been really impressed with the upcoming plans for the Club – both on and off the field. I’m excited to be part of what’s to come here and look forward to further collaboration in the near future.”

Martin Booker, Head of Sponsorship and Partnerships said:

“We are delighted to continue the association with Treadtacker as our Principal Sponsor for next season.”

“The levels of exposure we have seen from the sponsorship across all forms of media in our first season together has clearly demonstrated the front of shirt sponsorship has elevated the TreadTracker brand within the UK and across the world. This will hopefully give other businesses the confidence to follow suit in what Blackpool FC can offer commercial partners.”

“We look forward to working with Steve over the course of the season.”

Throwback: TreadTracker × Blackpool FC 2024/25 Kit Reveal

A look back at 2024/25, when TreadTracker first appeared on the front of Blackpool FC’s home shirt. Launched by local businessman Steve Richardson, TreadTracker introduced its app-based solution for capturing and storing on-site tyre inspection data—helping commercial vehicle fleets streamline compliance and decision-making. That debut season set the tone for the partnership that continues into 2025/26.

A New Era of Sponsorship

Back in 2024/25, TreadTracker began its journey as Blackpool FC’s Principal Home Shirt Sponsor, with our logo proudly on the front of the first-team home shirts—a season that underscored our commitment to excellence, community, and the Club we love.

Always looking forward

Expanding our reach

By aligning with a prominent football club like Blackpool FC, TreadTracker leverages the power of sports marketing to connect with fans and potential customers worldwide. This partnership supports our ambition to become the go-to solution for tyre management and compliance, enhancing our brand visibility and establishing a strong market presence.

At TreadTracker, we believe in pushing boundaries and setting new standards in the tyre industry. Our sponsorship of Blackpool FC reflects our commitment to innovation and excellence, as we bring cutting-edge technology to tyre management. We are proud to support the club and its passionate fan base, contributing to the vibrant community of Blackpool.

Global Reach
Enhanced Visibility
Innovative Partnership

Driving forward
together

Our partnership with Blackpool FC represents more than just a sponsorship. It embodies our shared values of teamwork, dedication, and striving for excellence. Just as Blackpool FC players give their all on the pitch, TreadTracker is committed to delivering top-tier tyre management solutions that keep fleets running smoothly and efficiently.