Direct Tyre Management has completed the acquisition of TreadTracker, the digital fleet tyre inspection and reporting platform developed to help commercial fleet operators improve visibility, compliance and operational efficiency.
The acquisition brings TreadTracker into the Direct Tyre Management business under the leadership of Leigh Goodland, strengthening DTM’s growing technology-led approach to commercial fleet tyre management.
A Milestone Acquisition for TreadTracker
The acquisition represents an important milestone for TreadTracker, which began in 2024 and has achieved consistent growth since its launch.
The platform has continued to gain traction across the fleet, transport and commercial vehicle sectors by providing a more efficient way to capture tyre inspection data, manage reporting and support proactive maintenance decisions.
Now part of Direct Tyre Management, TreadTracker has the opportunity to build on that progress with the backing of an established fleet tyre management business, wider industry expertise and an extensive customer network.
Modernising Fleet Tyre Inspections
TreadTracker was created to modernise the way fleet tyre inspections are planned, completed and recorded.
Its technology enables fleet operators and tyre service providers to move away from traditional paper-based processes and adopt a more structured, transparent and accessible approach to tyre inspection management.
The platform provides tools including:
- Inspection planning
- Instant defect reporting
- Online fleet visibility
- Automated reporting
- Centralised tyre inspection records
- Data-led fleet decision-making
These capabilities help businesses identify tyre issues earlier, strengthen compliance records and maintain greater control over tyre safety, performance and maintenance across their vehicle operations.
Strengthening Direct Tyre Management’s Technology-Led Offering
Direct Tyre Management (DTM) is an established provider of outsourced tyre management services, supporting truck, bus, van and car fleets through proactive tyre management designed to improve safety, efficiency and vehicle uptime.
The addition of TreadTracker strengthens DTM’s technology-led approach by bringing together digital fleet visibility with extensive operational tyre management experience.
The acquisition combines TreadTracker’s inspection, defect reporting and data capabilities with Direct Tyre Management’s established service network, customer relationships and understanding of commercial fleet tyre requirements.
Under the leadership of Leigh Goodland, TreadTracker will continue to be developed as an important part of DTM’s wider fleet management offering.
Building on the TreadTracker Platform
TreadTracker’s growth since its launch demonstrated a clear requirement within the commercial fleet sector for better inspection data, more accessible reporting and more efficient tyre management processes.
Becoming part of Direct Tyre Management provides the platform with a strong foundation for its next stage of development.
DTM’s proactive approach to tyre management, focus on customer service and increasing use of operational data closely align with the principles behind TreadTracker.
The focus now is on continuing to improve the platform, expand its capabilities and deliver greater value to commercial fleet operators throughout the UK.
Supporting Future Growth in Fleet Tyre Management
The acquisition also reflects the increasing importance of digital technology within modern fleet tyre management.
Fleet operators are increasingly looking for greater visibility over:
- Tyre condition and inspection history
- Safety and compliance
- Defects and required actions
- Maintenance requirements
- Vehicle downtime
- Tyre-related operating costs
- Performance across multiple vehicles and locations
By integrating TreadTracker into Direct Tyre Management, DTM can bring operational tyre expertise and digital fleet data together within a more connected approach.
This creates a strong platform for continued innovation across tyre inspection, reporting, preventative maintenance and wider fleet management.
Leigh Goodland on the Future of TreadTracker
Leigh Goodland, CEO of Direct Tyre Management, has welcomed TreadTracker into the DTM business and sees the platform as an important part of the company’s future development.
TreadTracker’s growth and its ability to provide practical value to commercial fleet operators were key factors behind the acquisition, with the technology complementing DTM’s existing fleet tyre management services.
The acquisition also maintains a strong local connection.
TreadTracker established significant visibility in Blackpool through its front-of-shirt sponsorship of Blackpool FC’s home kit, while Direct Tyre Management’s main office is also based in Blackpool.
Maintaining and developing that local connection remains important to Leigh Goodland and the DTM team, alongside the wider objective of growing TreadTracker across the UK commercial fleet sector.
Continuing to Support Commercial Fleet Operators
TreadTracker will continue to support commercial fleet operators with efficient, accurate and accessible tyre inspection technology while benefiting from Direct Tyre Management’s industry expertise, operational experience and customer network.
As part of DTM, the focus will remain on developing TreadTracker around the real-world requirements of fleet operators and tyre management teams.
Under Leigh Goodland’s leadership, the next stage of TreadTracker’s development will focus on improving fleet visibility, strengthening compliance, supporting earlier intervention and helping businesses make better decisions using accurate operational tyre data.
The acquisition marks the beginning of the next chapter for TreadTracker as part of Direct Tyre Management.
