Direct Tyre Management has completed the acquisition of TreadTracker, the digital fleet tyre inspection and reporting platform developed to help commercial fleet operators improve visibility, compliance and operational efficiency.
A Milestone Acquisition for TreadTracker
The acquisition marks an important milestone for TreadTracker, which began in 2024 and has achieved consistent growth over the last two years. Since its launch, the platform has continued to gain traction across the fleet, transport and commercial vehicle sectors by providing a more efficient way to capture tyre inspection data, manage reporting and support proactive maintenance decisions.
Modernising Fleet Tyre Inspections
TreadTracker was created to modernise the way fleet tyre inspections are planned, completed and recorded. Its technology allows fleet operators and tyre service providers to move away from paper-based processes and benefit from a more structured, transparent and accessible approach to tyre inspection management.
The platform provides tools for inspection planning, instant defect reporting, online fleet visibility, automated reporting and data-led decision-making. These features help businesses identify issues earlier, improve compliance records and maintain greater control over tyre safety and performance across their vehicle operations.
Strengthening Direct Tyre Management’s Technology-Led Offering
Direct Tyre Management is a leading name in outsourced tyre management, supporting truck, bus, van and car fleets through proactive tyre management services designed to maximise fleet efficiency, safety and operational uptime. The addition of TreadTracker strengthens Direct Tyre Management’s technology-led approach and provides further opportunity to enhance the service and insight available to fleet customers.
The acquisition brings together TreadTracker’s digital inspection and reporting capability with Direct Tyre Management’s established operational expertise, service network and deep understanding of fleet tyre requirements.
Steve Richardson on the Acquisition
Steve Richardson, owner of TreadTracker, said:
“We are delighted that the acquisition of TreadTracker is with a company like Direct Tyre Management. This is a business that understands the fleet sector, understands tyre management and has the scale, experience and ambition to take TreadTracker forward.
TreadTracker has grown consistently since it began in 2024, and that growth has been built on a clear need within the industry for better inspection data, better reporting and more efficient tyre management processes.
This acquisition fits perfectly within the Direct Tyre Management business. Their proactive approach to tyre management, commitment to customer service and focus on data-led solutions make them the ideal home for TreadTracker. We are looking forward to seeing the service continue to grow, develop and deliver even greater value to fleet operators across the UK.”
Supporting Future Growth in Fleet Tyre Management
The deal underlines the increasing importance of digital tools within fleet tyre management, as operators continue to seek smarter ways to manage safety, compliance, cost control and vehicle uptime.
By bringing TreadTracker into the Direct Tyre Management business, the acquisition creates a strong platform for future growth and further innovation in fleet tyre inspection, reporting and preventative maintenance.
Leigh Goodland on TreadTracker Joining Direct Tyre Management
Leigh Goodland, CEO of Direct Tyre Management, said:
“We are extremely excited to be acquiring TreadTracker and welcoming it into the Direct Tyre Management business. TreadTracker is a product that has shown impressive growth over the last two years, and we believe it will significantly strengthen our offering across the fleet management and maintenance markets.
I would like to personally thank Steve, Sally, Richard, Dale and the wider TreadTracker team for the hard work, vision and commitment they have put into creating and growing the platform. They have built a product that delivers real value to fleet operators, and we are looking forward to continuing that journey.
The TreadTracker brand also has a strong local connection through its front-of-shirt sponsorship of Blackpool FC’s home shirt, which is particularly exciting for us with Direct Tyre Management’s main office being based in Blackpool. Keeping that local link alive is something we are proud of, and we see a great opportunity to build on the momentum already created.”
Continuing to Support Commercial Fleet Operators
TreadTracker will continue to support commercial fleet operators with efficient, accurate and accessible tyre inspection technology, while benefiting from Direct Tyre Management’s wider industry expertise and customer network.
